Almost 15 years ago, there were not many businesses in India having a website, but today a business website is considered an absolute necessity. This is because of the rising competition and an increasing number of people connecting to the digital world through PCs, smartphones, and tabs. A website provides a vast reach to a business beyond geographical barriers 24×7 and that too at a fraction of the cost spent on traditional marketing mediums; obviously, no one wants to miss out on this golden opportunity.
Today, when there are millions and millions of websites running over the internet, it is easy to get lost in this huge crowd. Therefore, merely having a website is not enough, but your business requires a site that stands out in the crowd and is appreciated by your existing and prospective customers. The best way to have such a site designed is to avail the services of a professional web design company.
A professional web design agency is proficient at designing a website that works for you and helps you in realizing business goals. We have given under a list of things that is expected of a good web design company:
- They should study your market and take into consideration your products and services. Then, they should understand your requirements and expectations, and finally formulate an effective website design strategy.
- They should be aware of the design aesthetics for a web portal such as theme, layout, color scheme, font size, etc.
- They should have a strong knowledge of things such as site navigation, sitemap, custom search, HTML coding, RSS feeds, responsive design, and latest technologies for website design.
- They should have in-house resource(s) for producing quality content for your business portal, which is critical to the performance of the site.
- They should have thorough understanding of web design based Search Engine Optimization or SEO techniques for ensuring good visibility and reach of your site. Such techniques include image optimization; keyword supplied Title tags and Meta descriptions; crawl able link structures; shallow navigation; and sparing use of Java Scripts, among others.
- They should have a hold on digital media channels to promote your website over these channels to enhance visibility and traffic.
- They should provide webmaster services for keeping your business website updated in terms of information and latest techniques, and to handle any issues that may arise in the functioning of the website.
Remember that if you have chosen the right web design company for designing your business portal, it means that you have won half the battle. The remaining half depends on your business prowess.
Sterco Digitex is a leading web design and development company located in the